How ImpactTag Works

Track

At the core of ImpactTag is the proprietary ImpactTag tracker which collects the valuable tracking information.

• Campaign Tracking

We’ll provide you tracking links to place in your advertising channels. Simply add them to your campaigns and the media owners will pass us useful information such as keywords, affiliate IDs and social media posts.

• Natural Traffic Tracking

Our on site code will track any natural traffic to your website, referring direct, direct traffic and natural SEO clicks.

• Conversions

The ImpactTag conversion code can be placed at strategic places across your website to track the goals your looking to achieve whether this be e-commerce transactions, newsletter sign-ups or simply hitting a specific landing page. The conversion code can be customised to collect the important information about that goal thats been achieved.

Report

As soon as ImpactTag tracks the data from your website the specialist analytics database’s behind the scenes compile the data ready to be reported back.